So this week, we launched the 2014 #nomoretraffik festival. It’s been an amazing start and I can’t wait to see what happens next.
I got goosebumps as, at 12pm last Saturday, friends posted their photos – and then their friends followed suite, and then on Facebook, Twitter and Instagram (which is definitely the future of messaging and marketing for charities: more on that later!) people used the hashtags in the US, India, different European countries and of course, NI.
We are many with one voice.
We are a movement.
We are #nomoretraffik.